Five Cruelty-Free Concealers that Meet our Su Standard

Skin is, of course, the largest organ we have. It accounts for about 15% of our body weight and contains more than 11 miles of blood vessels. In short, our skin is important - not only in what it does for us when we’re not immediately aware, but in how we treat it, what we put on it directly. 

Over the past several months, we’ve been testing several iterations of concealer products that are not only nice to look at, to touch, but also commit to manufacturing processes that are cruelty free and vegan. Because if our skin matters, shouldn’t everyone’s? 

RMS “Un” Cover-up*

retails for $45 CAD,


RMS “un” cover-up feels just like skin, adheres to the dermis and does not cake, settle or accentuate lines. It moves WITH you, not ON you. Formulated with a blend of certified organic plant oils like coconut, castor seed, jojoba, beeswax, shea butter and cocoa butter, the concealer does a great job of healing and melting into the skin, but it is comprised with comodegenic ingredients, which could pose a risk of promoting blemishes in especially acne-prone skin. On all of our testers, however, the product did not result in any further blemishes. We think this one is as good as it gets.

LILAH B. Virtuous Veil™ Concealer & Eye Primer*

retails for $60 CAD, Sephora

Cruelty-free, gluten free, vegan and free of synthetic fragrance, pthalyates, parabens and sulfates, this concealer not only works to cover up any discoloration or blemishes (if you want to cover that up), but also acts as a primer to help keep anything additional in place. Additionally, this product does not dry out the skin - thanks to hydrating ingredients like aloe and agar (made from red seaweed). 


W3LL People Bio Correct Multi-Action Concealer*

retails for $31.80 CAD,

With this product, a little goes a long way. Designed to not only cover but treat the skin, we loved how the ceramides, coffee extracts and anti-aging peptides (such as palmitoyl hexapeptide-12, one of the newer synthetic options believed to help skin look and act optimally) work to sooth + de-puff the skin. It’s a huge step towards multi-action makeup products that act as a little bit of both worlds in the skincare space. 

Fenty Beauty by Rihanna Match Stix

retails for $31 CAD,

Longwear, light finish, INCREDIBLE shade range - Fenty beauty is a brand that made makeup right. Aside from the long-overdue infusion of inclusivity, these concealers are formulated with polymers for just enough strength and flexibility, but without any of the icky stuff. We especially love that the diverse shade range allows for us to find a matching contour colour, if you’re into that kind of thing. 

Glossier Stretch Concealer*

retails for $22,

The special sauce in this offering exists in Glossier’s unique composition of waxes and oils -  Microcrystalline Wax, for instance (a hydrocarbon wax derived from petroleum, not observed as an environmental toxin by the environmental working group) works to keep your skin looking like skin - when you smile, for instance, stretch concealer follows. To boot, Glossier infused this dude with avocado and jojoba oil; the most hydrating, best-absorbing, and - with respect to jojoba oil - most similar to skin’s sebum out there. Basically, you can look dewy af while also feeling good about your purchase. 

*This product does contain certified organic beeswax (Glossier's is not organic), and though these brands do not test on animals, it’s something we think you should know.